Last week PUMA launched our latest footwear innovation NETFIT in NYC at an interactive press event featuring Usain Bolt, Yandel, YesJulz, NYCB, Bradley Wright-Phillips and Lisa Freestyle. Guests had an opportunity to hear directly from our brand ambassadors and had a chance to touch and feel the product and get creative by customizing their own shoes in a NETFIT lacing lab. The product and the event was very well received and a lot of social content has already been shared. See attached a quick video link recapping the event as well as some pictures.
