PUMA and Borussia Dortmund are presenting the new home jersey for the upcoming season under the slogan “Pure Emotion”. BVB and its fan base are characterized by passion, willpower, enthusiasm and the joy of the game. The new home jersey designed for BVB by PUMA pays tribute to these sentiments and will bring the club and its fans even closer together.
In a joint campaign staged a few days before the jersey’s launch, BVB and PUMA called on fans worldwide to send their individual messages of motivation to the team. At the premiere of the new kit on the last Bundesliga matchday of the current season against Werder Bremen, the players will wear the fan message they liked best as personal motivation.At the cup final in Berlin – the most important last game of the season – the chosen fan messages will also be printed in the new kits and thus accompany the players on the field.
The new home jersey remains classic yellow. Horizontal stripes with a vibrant color gradient from black to yellow provide visual highlights. The new design also incorporates the PUMA Formstrip and carries the color gradient concept into the shoulder area. The design is tastefully topped off with a contrasting black ribbed collar.