Cristiano Ronaldo’s home debut for Juventus is marked by a Nike ad that covers an entire building. “Forget it all and start again.”
In order to mark the occasion, Nike took out a billboard the size of an entire building in Piazza Vittorio Veneto.
It is thick with text, listing his achievements over a remarkable career at club and international level.
After going through the lengthy parade of highlights, the ad concludes with this phrase: “Now forget it all and start again.”
The full text of the translated ad:
“Become the first player in Europe to score 350 goals for a single club as quickly as possible (335 games). Become the first player to score 40 goals in a professional league for two consecutive seasons. Score in each of the 90 minutes.
“Become the only player in history to score 60 or more goals in a solar year (and do it for four years in a row). Score five goals and an assist in a single game.
“Become the only player to score over 50 goals in six different (consecutive) campaigns. Become your team’s top all-time goal-scorer (451 goals). Score the most goals in seven consecutive league games (15).
“Win 15 trophies with your club. Score 573 club competition goals. Total 763 appearances at club level. Become the first to reach 100 goals in European club competition. Score the most goals in European club competition (123).
“Score the most goals in Europe’s top club tournament (120). Score the most goals in seven consecutive games in Europe’s top club tournament (15).
“Score the most number of goals in the five major European leagues (396 goals). Become the only player to score in 11 consecutive games in Europe’s biggest competition.
“Become the only player to score in three European Finals. Score the record number of goals in a single edition of Europe’s biggest tournament (17).
“Win the most European Finals (five). Win the most awards as best player for club, best in Europe, best player in the world (four). Become the only player to score 10 goals against one team in the major European tournament. Win five glittering Golden Balls. “Now forget it all and start again.”