UEFA have launched a new YouTube channel for its ‘Together #WePlayStrong’ brand, where they will partner with a number of high-profile female players to provide a breadth of regular content. This is part of the association’s ongoing strategy to grow participation of girls’ and women’s soccer in all 55 of their member nations. The channel will provide a variety of original content, with a focus on the daily routines and livelihoods of players, as well as fitness advice and amusing challenges. As part of the launch, UEFA has announced a team of top female players that will form a ‘content squad’ in order to provide the basis of the channel. Swedish defender Petronella Ekroth of Juventus, alongside Lyon’s Shanice van de Sanden and freestyler Liv Cooke will be part of the channels team of vloggers.