Valencia X Puma

PUMA and VALENCIA CF presented the new kit for next season, true to the slogan FOOTBALL IS FOR THE BRAVE. With the kit, PUMA pays homage to the club and its fans. The concept behind the design is called VALENTÍA – a nod to the Roman origins of the city and the club’s DNA – a mix of daring and determination that has allowed it to be one of Spain’s top teams with the most national and international titles.  With the new kit design, PUMA also brings out the special connection that VALENCIA CF has with its stadium, the mythical colosseum Mestalla, and with its city, by using one of the cultural representations that has made it famous around the world, “Las Fallas”.

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