Without risk there is no greatness! In recognition of the masterful players who take the risk on pitch, who believe in their own abilities and go beyond the conventional, PUMA launches the RUSH football boot pack. The RUSH pack celebrates that injection of no-limit, hyper energy that elevates our athletes’ performance, dynamism, speed, and skill when in their flow. The new boot is a pure boost of consciousness that lets footballers play without fear and without limits. A vibrant “Yellow Alert” colorway stands out over the black tone; symbolizing the surge of energy that footballers feel when they are in their flow on the pitch. The cleats launch September 19 in Canada.