Arsenal Looking Good


Arsenal Football Club revealed their new home kit for the 2018/19 season.

The desire, rhythm, and passion of the fans is what fuels the club, they are the beat of the city, the pulse that resonates around the Emirates Stadium and runs through the players driving them on and into the new season.


The ‘We Are THE Arsenal’ campaign represents the sense of belonging that supporters have around the world to the club and players. The fans play a major role in the performance of the team and the sense of identity it portrays, bringing to life the connection no matter where supporters are in cities around the world.

The 2018/19 Home Shirt’s details include the ‘Beat of the City’ pulse graphic running across the chest, over onto the classic white sleeves and repeated on the socks. The accompanying shorts are white with a red band along the top, and the socks are white with the black PUMA cat on the front and have a red fold over top. The heather effect throughout the kit is made up of the dark and light shades of red prevalent throughout the history of Arsenal and appears in the current Arsenal crest.

The shirt and shorts are engineered using PUMA’s highly-developed evoKNIT thermoregulation technology, an enhanced moisture management and adaptive cooling system that helps create the perfect on-pitch body temperature. Combined with its seamless construction, the kit offers the ultimate in fit and mobility for optimum performance.

Engineered cooling zones in the shirt and shorts act as channels regulating the body’s temperature, whilst dryCELL technology provides moisture management across the fabric with high-performance yarns that wick sweat away from the body. The kit is created using a seamless evoKNIT construction that provides a lightweight ‘second skin’ feel, so the fabric acts in harmony with the player’s movements and not against them, allowing for improved performance on the pitch.

To view the Arsenal FC home kit launch film: 

Arsenal Football Club are part of an impressive roster of PUMA Football clubs both in the UK and internationally, including Borussia Dortmund, Burnley FC, Olympique de Marseille and National teams such as Italy, Switzerland, Uruguay, Senegal and Serbia. PUMA´s football portfolio also includes some of the world´s best players, such as Antoine Griezmann, Olivier Giroud, Sergio Agüero, Marco Reus, Julian Weigl, Adam Lallana, Cesc Fàbregas, Mario Balotelli, Héctor Bellerín, Petr Čech, Gianluigi Buffon, Nacho Monreal and Marco Arnautović

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