Category Archives: Feature

Former LaLiga Stars: Where are they now?

  Not all LaLiga stars move straight into coaching or punditry when they hang up their boots, as shown by this list of six ex-players whose careers took unexpected turns post-retirement.   Bebeto and Romario – Deportivo and FC Barcelona to Brazilian politics The unforgettable 1993/94 LaLiga title race featured two Brazilian strikers starring on rival teams – with Bebeto

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The Central Role of Data in Football

  Atlético de Madrid, FC Barcelona and Sevilla FC are using data and analytics to define on- and off-the field activities. LaLiga’s Mediacoach tool puts real-time match data in the hands of all LaLiga clubs.   Data has become a central part of modern football that impacts both on-field performance and wider commercial success. Clubs across the industry are dedicating

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Feature: Fernando Redondo

  “A man of integrity, in every way:” Real Madrid and LaLiga Legend Fernando Redondo hails former coach Vicente Del Bosque as a huge personal influence. LaLiga Santander ambassador Fernando Redondo says his former Real Madrid coach Vicente Del Bosque was ‘a man of integrity, in every way’ who influenced him profoundly on both a personal and professional level. Redondo

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LaLiga’s Global App Strategy

  LaLiga’s partnership with YinzCam has helped 23 clubs to develop apps that help them grow internationally. LaLiga is Europe’s most popular league for app downloads, surpassing 100 million on September.   For sporting competitions, strong digital engagement is about going beyond the matchday. A live match will naturally cause a spike in users opening apps to follow the score

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