Serie A champions Juventus have unveiled a new logo on Monday at a glamorous ceremony in Milan. The new logo replaced the 13 year old Juventus logo which had a black and white stripe and a mini portrait of a charging bull.

Club president Andrea Agnelli unveiled the new logo saying “this new logo is a symbol of the Juventus way of living.”

“We spent a year trying to find out what the new markets want.”

Most of the fans, however, didn’t respond positively to the new logo and bashed the club on social media.

The club have used many variations of their charging bull logo since 1971 but this is the first time since 1940’s that the club decided to pick a simple, initial based logo.