The King Is Back


PUMA announced a long-term partnership with Brazilian football player Neymar Jr. who is arguably one of the most successful athletes of his generation. This signing represents PUMA’s continued commitment to being the fastest sports brand in the world and working with some of today’s most culturally relevant ambassadors.

Neymar Jr. is 28 years old, born and raised in Brazil and has won several trophies in Brazil, Spain and France, as well as the Champions League and the Copa Libertadores. He won the Olympic Gold Medal with the Brazilian National Team in 2016 and has scored 61 goals in 101 matches for Brazil, making him the third highest goal scorer for his national team. He currently plays for Paris Saint-Germain (PSG) and has won three French league titles, two Coupe de France, and two Coupe de la Ligue. He played an important role in leading the club to its first ever Champions League Final in 2020.

Off the pitch, he is also a cultural icon for the youth generation. He has 141M followers on IG, 8M on TikTok and is known for his love of dancing, wild hair and disruptive personality. He will not only wear the PUMA King on pitch, but will be a brand ambassador off-pitch, wearing PUMA’s most important lifestyle, training, and sport-inspired footwear and apparel products.

As part of the announcement, Neymar Jr. explained the impact that PUMA football greats such as Pelé and Maradona have had on his life, and his decision to follow in their footsteps by partnering with PUMA. “I grew up watching videos of great football legends such as Pelé, Cruyff, Eusebio and Maradona,” Neymar Jr. said. “These were the kings of the pitch, the kings of my sport. I wish to bring back the legacy that those athletes created on the pitch. They each played in PUMA, and each of them created their magic in The KING.”

Welcome to the PUMA family!

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